CONTENT MARKETING SERVICES 2024

Traditional advertising and marketing campaigns don’t produce the results it once did. Today’s consumer Paradox marketing agency has a library of information at their fingertips—easily accessible from their laptop or smartphone. Consider these statistics:

Small businesses with blogs get 126 percent more lead growth than small businesses without
82 percent of consumers feel more positive about a company after reading custom content
Content marketing generates over three times as many leads as outbound marketing and costs 62 percent less

The future of marketing is creating content that is genuinely valuable to your prospects. You want to create content that helps them make better decisions and that establishes your company as THE authority in the process. Do it right and you’ll find your website magically appearing on the first page of Google for relevant keyword searches.

Your prospects will market and build your business for you by sharing your content with others. Content marketing is arguably the most cost-effective way to grow your business and build your brand.

What Is a Content Marketing Agency and What’s Included In Our Content Marketing Services?

Content marketing companies like Blue Corona create, distribute, and monitor online content like blogs, ebooks, infographics, videos, and others. The results include increased website traffic, brand awareness, and online leads. We do this by following the process below:
Laptop screen with a line graph on an orange circle displayedWhite laptop screen showing pencil icon in a blue circle and a webpage in the backgroundLaptop screen showing paper icon in a blue circle

1CONTENT MARKETING STRATEGY DEVELOPMENT
First, we’ll complete a competitive content marketing analysis to see how your current website content stacks up against your top three competitors. We then identify the top content keywords in your market area and industry. We can then create a content marketing strategy to help you increase sales and differentiate your brand.

2CONTENT AUDIENCE DEEP-DIVE
Different audiences prefer to consume different types of content, so our next step is to perform a deep-dive into your audience to discover what type of content they prefer. After we know who your audience is, we can start to craft remarkable content they’ll love to engage with.

3CONTENT CREATION
The third step is to roll up our sleeves and get to work. We’ll publish targeted, well-written website content optimized for search engines. This includes:

Improvements on existing pages
Site health and technical structure monitoring and optimizations
Blogs
Infographics and visual content
Email newsletters
Social posts

4CONTENT DISTRIBUTION
Having amazing content won’t do your company any good unless prospects can find and engage with it. Every piece of content we create for you will be optimized for search engines so it will be found for related search terms. We also recommend combining your content marketing services with email marketing and social media so it takes up as much online real estate as possible.

5CONTENT MEASUREMENT AND ANALYTICS REPORTING
We provide you with content that drives results, and we do that by tracking and measuring its performance over time. You’ll get easy-to-understand monthly reports on the status and results of all your content campaigns and how they’re affecting your bottom line and branding efforts.